All branded products and related services and activities, including this Site (DOUWE EGBERTS Branded Products) are developed and marketed by Koninklijke Douwe Egberts B.V., Oosterdoksstraat 80, 1011 DK Amsterdam, the Netherlands (“KDE”) and its respective business units in the various countries.

This DOUWE EGBERTS Privacy Policy governs the collection, use and other forms of processing of personal information in connection with DOUWE EGBERTS Branded Products. KDE is committed to respecting and safeguarding your privacy and the security of your personal information you share with us.

From time to time, this Site may provide links to websites from other companies or organizations. You should carefully review the privacy policies of those websites, as they may differ from this DOUWE EGBERTS Privacy Policy.

Who is responsible for your information?

KDE is the legal entities responsible for the collection and processing of personal information in connection with DOUWE EGBERTS Branded Products.

Why do we collect your personal information?

When you choose to register or otherwise contact us, we will ask you for some personal information about you such as your name, address, country of residence, and e-mail address, as well as some optional information about your (use of) DOUWE EGBERTS Branded Products. This information enables KDE to:

  • Communicate with you in a personal way, such as responding to your feedback or service requests, or, if you choose to receive such information, to inform you about DOUWE EGBERTS Branded Products;
  • Administer and fulfill your purchases of DOUWE EGBERTS Branded Products;
  • Administer your account for DOUWE EGBERTS ;
  • Administer your participation in any contests, promotions, surveys or website features;
  • Perform market research and improve our business.

How we collect your personal data

You can share your personal data with us in a number of ways, for instance by:

  • Subscribing to our newsletter;
  • Communicating with our Consumer Care Center by e-mail, phone or in writing;
  • Registering your DOUWE EGBERTS Branded Product (either online or by sending back the filled-in reply card that comes with the product);
  • Participating in a promotion, event, contest or online forum; or
  • Purchasing a DOUWE EGBERTS Branded Product or service directly from this Site.

How do we share your personal information?

KDE may share your personal information with third party service providers or agents to perform certain processing activities on behalf of KDE. KDE will not sell, rent, lease, or provide your personal data to third parties allowing them to use your personal data for their own purposes. KDE requires these service providers to protect your personal data diligently.  

KDE sometimes sells (part of) a business to another company. Where such business relates to DOUWE EGBERTS Branded Products, such transfer of ownership may include the transfer of your personal information to the new owner.

Furthermore, we will release your personal data if so required by law, where necessary for preventing or combating fraud, where necessary for dispute resolution, or for any other pressing legitimate need which under the circumstances must outweigh your privacy interests, such as the security of our business and the safety of our staff.

Your Choices

If you choose to register with DOUWE EGBERTS, you KDE and its agents to collect, store, use, disclose, and otherwise process your personal data in connection with the purposes as described above.

Registering with DOUWE EGBERTS

We would like to send you information about DOUWE EGBERTS Branded Products that may interest you by means of e.g. e-mail, post, or other communication channels, but we will only do so if you specifically consent to receive such communications from us.

Please be informed that your decision not to opt in now, will not affect your communication preferences already shared with us earlier while using different contact data or a different user account.

You will always have the opportunity to unsubscribe from any further communication from KDE  with respect to DOUWE EGBERTS Branded Products by using one of the following unsubscribe options:

  • by clicking the unsubscribe option on the footer of the emails sent by DOUWE EGBERTS
  • by accessing your profile online and changing your communication preferences; or

Please note, if you have unsubscribed from any communications with respect to DOUWE EGBERTS Branded Products, due to the processing time and production schedules, you may still receive communications already in production.

How do we protect your information?

We protect your personal information with a variety of security measures. This may include using secure registration forms, encryption of data, and restricting access to your personal information.

Transfer of data

You should be aware that the business units responsible for the sale and marketing of DOUWE EGBERTS Branded Products are part of KDE companies around the world. As a consequence your personal information may be transferred within the KDE group of companies. Further, the system of KDE is hosted by a service provider located in the US. Please note that some third countries, like the US, do not provide for an adequate level of protection of your personal data. However, you can be assured that KDE has taken adequate safeguards to ensure the confidentiality and security of your data.

Cookies and website tracking

This Site uses "cookies," small text files that are stored on your computer. This allows us to recognize your computer the next time you visit. And, if you use an online “shopping cart,” cookies allow us to keep track of the products you purchase. If you do not wish to receive cookies, please refer to the "Help" file of your Internet Browser to learn how to either block all cookies or receive a warning before a cookie is stored on your computer. However, you should know that by blocking cookies you may not be able to fully enjoy all functionalities of this Site. 

When you visit this Site to browse, read, or download information, we collect and store some "visitor information" from you, such as the name of the domain and host from which you access the Internet, the Internet Protocol (IP) address of the computer you are using, the date and time you accessed this Site, and the Internet address of the website from which you linked directly to this Site. We use this information to measure the traffic on this Site and to help us make it more useful.


We strongly recommend that parents take an active role in supervising the online activity of their children. KDE generally does not intend to collect personal data from and/or generally does not intentionally communicate with children. However, in case we need to communicate with a child, we will endeavor to give the parents or legal guardians a reasonable opportunity to consent before we use the personal data of the child, except where we merely answer the child’s question or service the child’s request.

Policy changes

We may change this DOUWE EGBERTS Privacy Policy from time to time. We therefore encourage you to refer to this policy on an ongoing basis. This policy was last modified on 13 December 2013.

Questions and feedback

Please send us your questions and comments about privacy to

Further, you can at all times request access to your personal information and request rectification and/or deletion of your data in case this data is not correct or irrelevant for the mentioned purposes.