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What is tea

Apart from water, tea is the most popular drink in the world, and it is a natural product that people have drunk for centuries.

Tea since 1753

Since 1753, Douwe Egberts has marketed tea as well as coffee, and from the very beginning we have made a considerable contribution to tea drinking in the Netherlands. Tea drinking outside the home is commonplace and is becoming increasingly popular: enjoying a natural product served in style. Below, we will take you on a journey into the world of tea, from growing the tea to making the perfect cup of tea.

From the land to your cup

Did you know that it takes four years before the tea plant is ready to be plucked?
That the tea plant grows best in an environment between 10 and 30 degrees Celsius? 
And that every 100 kilo of freshly plucked tea leaves produces about 20 kilo of black tea?

Read more about growing tea

Types of tea

Black Tea

Black tea is produced from the leaves of the tea plant, Camellia Sinensis. For black tea, the tea leaves are processed as a result of which oxidation can take place and black tea is produced. Black tea is the most popular type of tea in the world. In addition, it also forms the basis for many other tea blends, such as our fruit teas Pickwick Strawberry and Pickwick Forest fruit. Black tea is also the basis for Earl Grey tea.

Green Tea

Green tea comes from the same tea plant - Camellia Sinensis – as black tea but after plucking the leaves are dried, so that they keep their original green colour and taste. A lot of green tea is produced in Asia and therefore it is also a particularly popular type of tea there.


Rooibos is a plant which grows naturally in the region of Cederberg in South Africa. Rooibos does not come from the tea plant and is therefore not actually a type of tea. The needles from the plant are picked, stamped and placed in the sun for oxidation. During the last phase, the rooibos gains its red-brown colour. Unlike other types of tea, rooibos does not contain any caffeine.